The NextGen Gaming Ambassador Trip offers an exclusively curated program for representatives from academia, industry, and the public sector with a focus on game development, esports, and the digital economy. A highlight of the trip is attending Gamescom in Cologne, where participants will gain first-hand insights into the latest trends, innovations, and networking opportunities in the international gaming and esports scene.

Program Overview:
The trip aims to exchange knowledge, foster international partnerships, and explore pioneering trends and solutions in gaming and esports. Participants will attend Gamescom (with trade fair tickets included) and take part in additional side events, site visits, and networking opportunities throughout the program. They will gain insights into game development, esports innovation, research-to-industry transfer, and startup ecosystems, while building strong transatlantic networks.

Who should apply?

• Researchers with expertise in game design, esports, digital media, or related fields
• Private Sector / Startups such as executive, founder, or specialist in gaming or esports with experience in technology development or application
• Public Sector representatives from ministries, agencies, or organizations focusing on gaming, digital economy, or innovation
• Representatives from NGO, media, education, or international partner organization

Application & Conditions

• Application Deadline: May 30, 2026
• Minimum age: 21
• Participation fee: EUR 300
• Hotel accommodation, meals, and local transportation during the program are provided at no additional cost to participants
• Flight and visa costs: participant responsibility
• Maximum participants: 15